Breakfast Reception Included Shopping Spree

Photo: Coastal Click Photography

(Press Release) West Palm Beach, Fla. (Friday, January 3, 2025 – Big Brothers Big Sisters of Palm Beach and Martin Counties, through their partnership with Macy’s, held their annual breakfast in select stores in Palm Beach and Martin Counties. Bigs and Littles were invited to Macy’s for a breakfast reception that included a shopping spree using gift cards so Littles could shop for gifts on their list.

​What began over 15 years ago in Macy’s at Treasure Coast Square Mall with Big Brothers, Big Sisters of Palm Beach, and Martin Counties has now become the catalyst for a statewide event in twenty-two stores.
A holiday tradition like no other, over 120 BBBS Littles (kids) were invited to a Macy’s store with their Bigs, parents, and siblings from Boca Raton, Wellington, Palm Beach Gardens, and Jensen Beach to participate in a magical morning with their families or Big Brother/Big Sister. Kids received a Santa hat, a holiday goody bag, and a $50 gift card to shop before the store opened to the public. Next, they had breakfast where they wrote letters to Santa, put them into Macy’s mailbox, made arts and crafts, and everyone was a kid again as they played with toys from the Toys“R”Us in-store shop.

The kids went on a shopping spree to find gifts for their families and were able to wrap them in the store. As a thank you, Macy’s was presented with a special thank you plaque signed by the kids, families, and mentors. Macy’s has a multi-year partnership with Big Brothers Big Sisters of America to serve young people through the power of mentorship, creating a path for future success and impact that lasts a lifetime. Through its social purpose platform, Mission Every One, Macy’s has committed to creating brighter futures through bold representation for all. This holiday season, Macy’s customers will have the opportunity to help fuel these life-changing mentoring experiences by donating online at macys.com or rounding up purchases in-store (up to $.99) through Saturday, Dec. 24.