Brightline Announces Loyalty Program

Video by North Palm Beach Life

Brightline CEO Patrick Goddard
NPBL Photo

(Press Release) ​MIAMI, Fla. (April 4, 2025) – Today, Brightline, America’s only modern intercity passenger rail service announced its first-ever loyalty program, Brightline Rewards. The program is Brightline’s latest effort to deliver a guest-first experience by recognizing and rewarding guests for every trip they take and every dollar they spend. Brightline Rewards is designed to attract first-time guests and incentivize Florida residents and repeat riders, which represent 66% and 72% of ridership, respectively. 
 
“Our guests have always been at the center of everything we do, and Brightline Rewards is the next step in recognizing their loyalty,” said Patrick Goddard, chief executive officer of Brightline Florida. “This program rewards all members with valuable perks and an even more personalized travel experience. It’s not just about earning points, it’s about deepening the connection with our guests as we continue to grow.”  

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To kick-off the program, Brightline is going big and offering a One Million Point Giveaway & Sweepstakes. Guests who enroll in Brightline Rewards by May 30, 2025 will be automatically entered to win from hundreds of prizes of points in increments ranging from 500 to 100,000. A second way for Brightline Rewards members to win a piece of the one million points is the Brightline Rewards Traveling Wall. Making its way to each Brightline station by April 14, the wall of envelopes contains rewards ranging from 500 points to food and beverage discounts.   
 
Additionally, Brightline Rewards will start with an introductory triple-point bonus on all qualifying purchases for rides booked and taken by June 3, 2025.  Triple points allow guests to earn 15 points for every dollar spent instead of the standard five points. 
 
Brightline rolled out the rewards program at MiamiCentral in front of national and state travel industry leaders and partners. The event included a panel discussion, Travel in the Sunshine State, hosted by former NBC News and Today Show Correspondent Kerry Sanders, as well as representatives from Greater Miami Convention and Visitors Bureau, Discover the Palm Beaches, Visit Lauderdale, Visit Orlando and Experience Kissimmee. Each leader provided insight, insider tips and news from their destinations for the remaining spring and upcoming summer travel seasons.