Enhanced Travel Trade Program Announced

(Press Release) WEST PALM BEACH, Fla. – May 6, 2026 – Discover The Palm Beaches (DTPB) has unveiled significant enhancements to The Palm Beaches Travel Trade Portal, its dedicated online training and resource platform designed to help travel advisors and tour operators learn, sell and promote America’s First Resort Destination® with confidence.

Following a comprehensive platform audit, the enhanced portal offers a more intuitive user experience, reorganized and updated content, and a more accessible Certified Specialist training program tailored to today’s travel professional.

---

“Travel advisors are essential partners in showcasing the depth and diversity of experiences found across The Palm Beaches,” said Milton Segarra, CDME, president and CEO of DTPB. “The enhancements to our Travel Trade Portal reflect our focus on practical, easy‑to‑navigate resources. These tools help advisors stay informed, save time and build itineraries that truly resonate with their clients. It’s a strategic investment in the technology needed to support the travel trade community to continue to help ensure the long‑term success of our destination.”

Key enhancements include:

• Streamlined navigation allows advisors to quickly find essential tools, resources and training materials.
• Updated destination insights, itineraries and sales tools reflect current offerings and align with luxury travel trends.
• Streamlined Certified Specialist training reduces completion time from 90 minutes to approximately 45 minutes, making certification more efficient and accessible.
• Improved resource accessibility through a centralized hub featuring consolidated marketing assets, including images, brochures and planning guides.

The Palm Beaches Travel Trade Portal serves as a free, comprehensive resource covering destination history, geography, accommodations, culinary experiences, transportation, attractions, events and more.

Upon completion of all modules, participants earn certification as a Palm Beaches Certified Specialist.

Travel professionals are invited to access the enhanced portal online here. First‑time users can register and get started by creating an account.