Gisou Beauty Brand Debuts Miami Pop-up

Credit: Gisou

(Press Release) Gisou, the iconic beauty brand founded by Negin Mirsalehi, has taken the world by storm with its viral pop-up activations in LA, New York, and London — and now, it’s Miami’s turn! 
 
The newest pop-up, which is the biggest in brand history, will be located in the heart of the Design District this April, bringing to life the brand’s Lippie Island campaign and the launch of its Tinted Honey Infused Lip Oils. 
 
For five days this April, Gisou is turning up the heat, Miami style, with a glossy pop-up in Miami’s Design District, the biggest pop-up in brand in history. Bringing to life the brand’s Lippie Island campaign and the launch of its Tinted Honey Infused Lip Oils, Gisou will transport consumers to a sun-soaked summer escape - where the drinks are cold, the air is warm, and lips are glossy and gorgeous. 

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Following activations in Amsterdam, Paris, London and NYC since 2018, Gisou pops up in Miami for the very first time, and its inaugural debut in the 305 is set to be nothing short of extraordinary. 
 
Gisou’s previous pop-ups have been nothing short of a phenomenon, each offering an immersive, experiential space where beauty fans and consumers can engage with the brand like never before. From buzzworthy activations in LA’s iconic locations to a viral takeover in New York’s Soho, these pop-ups have left a lasting impression, combining beauty, fun, and exclusive products in ways that consumers can’t stop talking about. Gisou’s pop-ups have set a new standard for brand experiences, and Miami is the next city to experience this cultural moment. .
 
This upcoming Miami activation will showcase the playful and vibrant world of Lippie Island, as well as: 

• Offer a limited-edition, must-see experience for beauty lovers and influencers alike along with exclusive merch only available at the pop-up
• Take visitors on an immersive journey with interactive elements
• Numerous content-creation and photo moments 
• Give consumers a chance to experience Gisou’s signature honey-infused best sellers for the first time in this way