#LOVEThePalmBeaches Summer Campaign Returns

(Press  Release) WEST PALM BEACH, Fla. – June 9, 2026 – Discover The Palm Beaches (DTPB), Palm Beach County’s official destination marketing organization (DMO), is inviting residents to rediscover and share the place they call home with the return of its signature #LOVEThePalmBeaches summer campaign. While millions of visitors travel from around the world to experience The Palm Beaches each year, this campaign turns the spotlight on the people who know it best: those who call the destination home. By encouraging residents to share their favorite places and moments, the initiative captures the authentic experiences that define life in The Palm Beaches.

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#LOVEThePalmBeaches supports DTPB’s new Tourism Shines in The Palm Beaches campaign, which highlights the many ways tourism contributes to our community – from supporting local businesses and jobs to enhancing the quality of life and place residents enjoy every day.

As trusted voices and ambassadors for the destination, residents play an important role in driving visitation. Friends and family remain the most trusted source of travel inspiration, making personal invitations especially powerful. Residents have a unique opportunity this summer to invite loved ones to experience The Palm Beaches, share their favorite places, create lasting memories, and help support the destination’s economic vitality. Together, these contributions help drive lasting success.
 
Those benefits are reflected in the destination’s continued growth. As America’s First Resort Destination®, The Palm Beaches welcomed a record 10.7 million visitors in 2025, generating $7.9 billion in direct visitor spending, driving a total economic impact of $11.6 billion, and supporting nearly 95,000 local jobs.

“The Palm Beaches are shaped as much by the people who live here as the places visitors come to experience,” said Milton Segarra, CDME, president and CEO of DTPB. “This campaign reflects something we see every day. The Palm Beaches are a collection of personal stories, favorite local spots and shared experiences, and no one tells that story more authentically than our residents.”

Share the Love

From neighborhood restaurants and cultural attractions to scenic shorelines and hidden gems, through #LOVEThePalmBeaches residents are encouraged to share what they love most. Whether it’s a go-to weekend spot or a newly discovered favorite, every story helps paint a fuller picture of The Palm Beaches through a local lens. Summer offers an ideal time to explore, with a more relaxed pace, fewer crowds and seasonal offers from local businesses.

Running throughout the summer, the campaign invites residents to participate by posting photos or videos on Instagram or Facebook using #LOVEThePalmBeaches and following @PalmBeachesFL. Participants will be entered to win prizes awarded once a month from June through September, including hotel stays, attraction tickets, dining experiences and more.


Residents can also enter without posting on social media by visiting www.thepalmbeaches.com/love and submitting their favorite place or activity for a chance to win a staycation getaway and other summer giveaway prizes.

The summer giveaways campaign officially launches at the 5 O’Clock Somewhere Fest in West Palm Beach from June 12-13.