Mounts Garden Wins Marketing Award

The Palm Beaches in Bloom floral art installation by Mounts Botanical Garden in New York City, in conjunction with the Cultural Council for Palm Beach County and Discover The Palm Beaches.

(PRESS RELEASE)_​(West Palm Beach, FL – June 8, 2023) Rochelle Wolberg, Curator-Director at Mounts Botanical Garden, is bursting with pride since Palm Beach County’s oldest and largest botanical garden was awarded this year’s prestigious Dorothy E. Hansell Marketing Award from the American Public Gardens Association, the nation’s leading professional organization for the field of public horticulture.
 
The annual award “recognizes outstanding marketing and communications that advance a public garden’s mission.” Mounts Botanical Garden was honored for The Palm Beaches in Bloom, a week-long wow-worthy tropical botanical art installation last December at Hudson Yards in New York City.  

---

“The Palm Beaches were certainly in bloom and Mounts Botanical Garden was proud to be an integral part of this dynamic tourism activation event, along with Discover the Palm Beaches and the Cultural Council for Palm Beach County,” says Wolberg. “We invited celebrated floral installation artist Lisa Waud to create a living botanical artistic display that highlighted and captured the essence of the outdoors and art experiences one may experience when visiting Palm Beach County. The environmentally friendly installation was inspired by the lifeguard towers that dot our beaches and featured over 1,300 orchids, tropical plants, and perennial vines, several of which were taken directly from the Garden’s collection.”   
 
Mounts Botanical Garden's Curator-Director Rochelle Wolberg, Associate Director of Marketing & Communications Misty Stoller, and Board Member Paton White accepted the 2023 Dorothy E. Hansell Marketing Award this week at APGA’s annual conference in Fort Worth, Texas. Previous winners of this award include the Philadelphia Flower Show (2022), San Francisco Botanical Gardens (2021), and both Naples Botanical Garden and Missouri Botanical Garden in 2020.
 
Mounts Botanical Garden & Bloomberg Connects
Explore Anytime, Anywhere with New Mobile Garden Guide

​Visitors can now explore Mounts Botanical Garden anytime from anywhere across the globe with the new Mobile Garden Guide. Recently launched in partnership with Bloomberg Connects, the free arts and cultural app created by Bloomberg Philanthropies, the guide is designed to elevate and enrich the visitor experience by making it easy to discover more of what people love before, during, and after their visit to the Garden. Multi-media content includes maps and information on Mounts Botanical’s 25 display gardens, art in the garden, and current and upcoming exhibitions, as well as an ever-growing spectrum of new photo, audio, and video content available exclusively via the app. To learn more and download the app, visit www.mounts.org/mobile-garden-guide/ [mounts.org]. ​