Vilebrequin, St. Regis Longboat Key Partner

(Press Release) Longboat Key, Florida, April 28, 2025 – Vilebrequin, the original swimsuit tailor born in Saint-Tropez, known for its exceptional craftsmanship and refining the art of beach living, has partnered with the new The St. Regis Longboat Key on an immersive pool-and-beach-side experience called the Vilebrequin Pool & Cabana Club. In addition, Vilebrequin has officially opened a 600 sq. ft. boutique on the resort property which will offer an exclusive capsule collection featuring a custom print inspired by the destination and resort.

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“The collaboration between The St. Regis Longboat Key and Vilebrequin provides the ultimate pool and beach oasis for our customers,” says Vilebrequin CEO, Roland Herlory. “Luxury, quality, and elegance are values that both brands share, making The St. Regis the ideal locale for a Vilebrequin partnership. They provide the destination, and we provide the atmosphere and attire.”
 
The Vilebrequin Pool & Cabana Club will provide guests with an elevated and joyful adults-only pool and family-friendly beach experience complete with luxe lounge chairs, The St. Regis Longboat Key’s hallmark poolside butler service offering Vilebrequin-themed cocktails, and family-friendly activities on the beach with outdoor games like Petanque and Paddle Ball. The Club décor from furniture, butler uniform and games will be wrapped in a quintessential, colorful Vilebrequin print specially designed with a maritime circus theme that playfully nods to Sarasota’s ties to the Ringling Bros. and the property’s Under the Sea Lagoon.
 
“At our resort, we focus on curating unique immersive moments that enhance our guests' experience. Through our partnership with Vilebrequin we are creating a one-of-a-kind, immersive pool & cabana club inspired by the Saint-Tropez way of life,” says General Manager, Winfred van Workum. “The space's concept and visual identity will be distinctive, showcasing our bespoke Vilebrequin design in all the décor elements within this exceptional beachfront venue.
 
The Vilebrequin boutique on the property will showcase a curated collection of stylish swim and resort wear for men, women, and kids. The boutique will also offer an exclusive capsule collection of swimwear and beach accessories (totes, pouch, pareo) with the same custom print as the one seen at the Pool & Cabana Club. The capsule will be sold exclusively at the resort with prices ranging from $75 for the pouch to $315 for the men’s swim trunk.

Vilebrequin Longboat Key:
1601 Gulf of Mexico Drive
St Regis Hotel Longboat Key
34228 Longboat Key, FL
941-586-2219
10am-6pm Daily
 
For further information: https://www.marriott.com/en-us/hotels/srqls-the-st-regis-longboat-key-resort/overview/