Calabasas, CA – (January 25, 2021) – While travelers continue to prioritize health and safety, they are increasingly looking to plan longer, immersive travel experiences to better appreciate nature, live in the moment and reconnect with friends and family, according to AmaWaterways’ Co-owners Rudi Schreiner, Kristin Karst and Gary Murphy. The industry-leading executive team is starting 2021 with a look at several positive travel trends driving heightened demand and strong river cruise bookings for the year ahead:
“North American luxury travelers are beginning to plan their next vacations, and based on what we are seeing, river cruises are poised to be among the first to bounce back to pre-pandemic levels,” said Schreiner, president of AmaWaterways. “River cruise vacations take place on smaller ships with fewer guests, cruise within countries and conveniently dock in the center of charming towns and hidden villages. Looking ahead, we anticipate travelers will prioritize meaningful and authentic travel experiences that create true connections with their loved ones and the destination they are visiting. Travelers seeking this type of unique, intimate experience are driving increased demand for AmaWaterways.”
AmaWaterways was the only U.S.-based river cruise line to sail in Europe during 2020, successfully implementing enhanced protocols and procedures as part of a unique charter program. In 2021/22, the innovative river cruise line will debut five immersive new itineraries and new pre- and post-cruise land packages through culturally rich destinations. Three new ships are also set to sail for the first time in 2021, including the stunning AmaDahlia on the Nile (pictured on the right) and the elegantly appointed sister ships AmaSiena and AmaLucia on the Rhine.
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