(PRESS RELEASE)_FORT LAUDERDALE, Fla. (April 24, 2019) - MSC Cruises – the Swiss-based world’s largest privately-owned cruise line and market leader in Europe and South America – is partnering with internationally acclaimed home and lifestyle expert Martha Stewart on new, exclusive culinary and discovery experiences on board and ashore to make MSC Cruises’ guests vacation moments even more special and memorable. The partnership — themed Celebrate, Discover, Experience — includes specially curated shore excursions, celebration surprise gift packages, and onboard special holiday dinner menus and recipes.
“MSC Cruises is committed to developing enriching guest experiences and as such we partner with world-class experts in their field to create together something truly unique,” said Gianni Onorato, CEO, MSC Cruises. “Martha Stewart’s philosophy and passion for discovery is a perfect match for MSC Cruises and we are excited to bring her innovation, style and expertise to life in this special partnership designed to help our guests create memorable vacation moments with friends and family.”
“I’ve always enjoyed introducing people to new experiences, and I’m thrilled to be working with MSC Cruises on a partnership that embodies the true celebratory nature of travel, exploration and discovery,” said Martha Stewart. “The excursions showcase some of my favorite activities and help MSC Cruises’ guests discover some of the authentic and hidden treasures of destinations throughout the Caribbean. The holiday dinner menus and surprise gift packages encompass what I believe celebrations should include: good food, good company and commemorating great adventures and inspiration wherever we are.”
MSC Cruises modern and elegant ships offer guests a distinctive experience inspired by the Company’s European heritage. On board guests will enjoy fine dining options with the best of Mediterranean and international cuisines, exclusive world-class entertainment, award-winning activities and facilities for families and children of all ages, luxurious wellness and comfortable accommodations to meet every need. It is through partnerships such as this latest with Martha Stewart that MSC Cruises is able to offer truly unique experiences that can only be enjoyed by MSC Cruises guests. This includes the innovative entertainment concept Cirque du Soleil at Sea, created with world-leader in live entertainment Cirque du Soleil, available on the Meraviglia class ships. MSC Cruises works with six of the world’s leading chefs, each representing excellence in their respective cuisine to deliver an international fine dining experience. Last month, the Company launched the world’s first virtual personal cruise assistant, ZOE, on board MSC Bellissima, in collaboration with HARMAN, experts in the field of voice-enabled technology having developed audio solutions for technology leaders such as Amazon, Google and Microsoft.
EXCLUSIVE MARTHA STEWART & MSC CRUISES EXCURSIONS
Initially taking place in multiple destinations across the Caribbean, the uniquely curated Martha Stewart & MSC Cruises Excursions focus on some of Martha’s passion points and feature a variety of activities, including hands-on culinary classes and tastings of local delights, horseback riding in the ocean, hiking to hidden coves, visits to craft markets, lessons from local fisherman and tours of beautiful gardens. In addition to highlighting key landmarks at a destination, these specially crafted tours truly embody the locals’ favorite spots and tell the story of the local culture.
“As MSC Cruises significantly expands its presence in the North American market, we are continually seeking to introduce new offerings in the region that are appealing to the North American traveler,” said Ken Muskat, EVP & Chief Operating Officer of MSC Cruises (USA). “MSC Cruises’ guests are curious travelers who seek learning opportunities and are looking for authentic experiences that help them travel like a local. In addition to being designed around Martha Stewart’s interests, together we created these shore excursions with insight from the local tourism boards to identify the true, hidden treasures of the islands and really provide our guests with an exceptional and rare experience.”
For the initial roll-out, excursions will be available at all destinations visited on itineraries served by MSC Seaside and MSC Armonia including: San Juan, Puerto Rico; Nassau, Bahamas; Philipsburg, Saint Maarten; Charlotte Amalie, St. Thomas, Virgin Islands; Ocho Rios, Jamaica; George Town, Cayman Islands; Cozumel, Mexico; Costa Maya, Mexico; and Roatán Island, Honduras. Starting November 2019, additional excursions will be available in destinations visited by MSC Divina and MSC Meraviglia while sailing the Caribbean. Future roll out will also include an excursion on MSC Cruises’ new private island, Ocean Cay MSC Marine Reserve, which will welcome its first guests in November 2019.
Prices for Martha Stewart & MSC Cruises Excursions in the Caribbean range from $115 per adult to $199 per adult, depending on the specific tour (discounts available for children).
SPECIAL HOLIDAY DINNER MENUS AND RECIPES
To make the holidays even more special, MSC Cruises and Martha Stewart are offering special holiday dinner menus specifically created for Easter, Thanksgiving, Hanukkah, Christmas and New Year’s Eve. Inspired by her own experiences and family traditions, for each holiday Martha Stewart has designed dinner menus — including appetizer, entrée and dessert — for guests dining in the main restaurant as well as guests staying in the MSC Yacht Club, MSC Cruises’ ship-within-a-ship premium offering including its own private restaurant. As a memorable add on, guests will also receive the recipe from their meal to take home.
MARTHA STEWART CELEBRATION SURPRISE PACKAGES
To complement the tasting menus during the holidays, MSC Cruises will offer Martha Stewart celebration surprise packages that guests can order for delivery to their stateroom, to celebrate birthdays, honeymoons or anniversaries. Guests or travel agents will have the option of selecting from three different thoughtfully prepared packages that can be pre-purchased prior to sailing or purchased once on board. The celebration surprise package options include:
Martha Stewart Delightful Surprise: Personalized letter from Martha Stewart and special Martha Stewart dessert and recipe card. Price: $10
Martha Stewart Sweet Delight & Cheers: Personalized letter from Martha Stewart; special Martha Stewart dessert and recipe card; and specially selected wine.
Martha Stewart Sensational Celebration: Personalized letter from Martha Stewart; special Martha Stewart dessert and recipe card; specially selected wine; free digital and printed photo taken by a MSC Cruises’ professional photographer; 5x7 picture frame; and canvas beach tote bag.
Martha Stewart offerings will launch on MSC Seaside and MSC Armonia starting June 1, 2019. For more information visit www.msccruises.com/MarthaStewart.
Information and images for media can be found here.
Martha Stewart & MSC Cruises Excursions include a variety of specialized and authentic local activities. Sample excursions include:
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