Carnival Debuts Funnel Faves Campaign

Credit: Carnival Cruises

(Press Release) MIAMI, June 9, 2025 – Carnival Cruise Line today unveiled Funnel Faves, a new campaign built around the core belief that travel advisors are at the heart of great vacations. The new campaign’s launch coincides with the recent appointment of Janet Wygert as Carnival’s Senior Vice President of Sales and Trade Marketing. Funnel Faves will kick off with a set of unique initiatives that show gratitude for travel advisor partners by providing elevated support and unique opportunities designed to foster business growth. 

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"Travel advisors are at the heart of great vacations. They are our best advocates. That’s the philosophy my team and I have championed as we’ve built meaningful partnerships with travel advisors over the years. It’s important to us that our travel advisor partners are supported and celebrated, and that’s our guiding principle with this new program,” said Wygert. “Not only are travel advisors at the heart of great vacations, but they truly are at the heart of our sales and trade marketing team’s work. This month-long launch of Funnel Faves is a sign of more great things to come.”

To build enhanced business development support, Carnival is expanding its sales team with additional field sales, strategic partnerships and charters meeting and incentives directors. Funnel Faves will also introduce new engagement programs and opportunities for connection. As part of a
month-long program launch, the line is offering a series of four new, week-long promotions.

The new promotions include a chance to win a cruise or a Carnival gift card by sharing a personal Funnel Fave, an anecdote about and what makes Carnival an excellent choice for clients and a great partner for advisors’ business success on Wygert’s new Facebook page. Travel advisors will also have opportunities to win a special lunch from their Carnival BDM, as well as merchandise, including new Funnel Faves t-shirts that promote travel advisors and serve as wearable business cards. In addition, travel advisors will earn twice the reward points on all new bookings entered in Loyalty Rocks! – Carnival’s travel advisor rewards program. The program shows appreciation for travel advisors by offering incentives for booking cruises, with advisors earning points based on bookings that can be redeemed for rewards.

Travel advisors play an essential role in Carnival’s guest experience and overall brand growth, and the Funnel Faves program will continue to expand throughout the year to provide them with new opportunities for success. For more details on Funnel Faves and the programs announced, visit GoCCL.com.
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