Explora Announces Exclusive Title Sponsorship

Rendering Courtesy of Explora Cruises

(Press Release) MIAMI, USA (April 15, 2026) – Explora Journeys has today unveiled a landmark partnership that brings together the worlds of ultra-elegant ocean travel and high-velocity racing. Headlining the announcement at the cruise industry’s annual conference, Seatrade Cruise Global in Miami, Explora Journeys confirmed it has entered into a multi-year major global sports partnership as the Title Partner of the Swiss SailGP Team. The team will now compete globally as the Explora Journeys Swiss SailGP Team, a partnership defined by shared values: driven by precision, powered by teamwork, and rooted in a shared respect for the ocean. The partnership brings to life a natural contrast between two worlds: the high-intensity, split-second discipline of elite racing and the calm, considered sanctuary of the ‘Ocean State of Mind’ aboard Explora Journeys. Often described as ‘F1 on water’, the appeal of SailGP lies in its synchronized athleticism, extreme speed and the formidable power of the elements. It is a narrative of effort meeting effortlessness – where the collective strength required to harness the wind mirrors the composure and precision that define the Explora Journeys experience. This strategic move further embeds Explora Journeys into a world of peak performance and international distinction, standing alongside its partnership with Jannik Sinner, the World No. 1, and its association with the Formula 1 Grand Prix de Monaco.

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“This is a very intentional partnership for us. As a brand born and shaped in Switzerland, it holds particular meaning, reflecting our European roots and the values that underpin how we operate,” said Anna Nash, President of Explora Journeys.

“SailGP is an exhilarating sport that embodies precision, innovation and technical excellence — attributes that sit naturally with Explora Journeys. What resonates for us is the Swiss team itself: the way the crew comes together to operate as one, combining instinct, trust and technical mastery to drive performance on the water. It reflects the same mindset we see on board our own ships, where teamwork, discipline and a certain quiet confidence define the experience. By joining the world of SailGP, we are building a consistent profile at the nexus of luxury travel and elite sport, allowing us to engage with a discerning global audience in environments that feel instinctively right for our brand.”

Defined by the Ocean. Driven by Precision
SailGP is a nation-versus-nation, close-to-shore, high-speed, high-tech racing series like no other. This global sports championship combines cutting-edge technology, iconic global venues, elite athletes and record-breaking speeds to create the most exciting racing on water.

The Championship is decided over a season-long competition, with teams accumulating points to qualify for the Grand Final. A defining feature of SailGP is that all teams race in identical F50 catamarans, ensuring pure competition on the water. The F50 is a high-tech, foiling catamaran that lifts out of the water and can reach speeds of up to 60 mph, traveling at up to four times the speed of the wind. 

As part of this partnership, the Explora Journeys logo is brought to the forefront of the team’s visual identity, with the F50 catamaran and team apparel reimagined in the brand’s signature blue, creating a distinctive and elegant presence on the water. This refined expression ensures a strong and immediately recognizable presence across the global stage, reflecting both performance and elegance in equal measure.
The official launch of the partnership will take place on May 9, 2026 at the Apex Group Bermuda Sail Grand Prix. From the turquoise waters of Bermuda, the Explora Journeys Swiss SailGP Team will continue its campaign across the global circuit, including high-profile stops in New York and Portsmouth. The season reaches a significant milestone on September 19 and 20, 2026 as the championship returns to Geneva for the Rolex Switzerland Sail Grand Prix. Serving as a homecoming for both the team and Explora Journeys, which are headquartered in the city, the event offers a unique opportunity to activate the partnership on home soil. On the familiar waters of Lake Geneva, this shared Swiss heritage will be celebrated in the very place where the brand’s vision for luxury ocean travel was first conceived.

Forging a Legacy of Ocean Mastery
This announcement comes during a milestone year for Explora Journeys. This summer, the brand will welcome EXPLORA III, which will be officially named in Barcelona on August 1, 2026 after her Mediterranean Prelude Journey (July 24 to 29). As the fleet scales toward six ships by 2028, this partnership with SailGP Switzerland stands as a symbolic expression of a brand that values performance as highly as it values perspective, anchored always by the transformative power of the ocean.

To learn more about Explora Journeys and the partnership with the Swiss SailGP team, please visit explorajourneys.com