Scenic Group Unveils 2028/29 Collection

Scenic Ikon (Scenic Group)

(Press Release) July 7, 2026 - Scenic Group has unveiled its new 2028 and 2029 Europe, Mediterranean, and Americas Discovery Yacht collection, led by Scenic Ikon’s highly anticipated inaugural season and a significantly expanded range of handcrafted land journeys.
 
Launching in April 2028, Scenic Ikon will join Scenic Eclipse and Scenic Eclipse II, growing the Scenic Discovery Yacht fleet to three and creating greater choice across ocean and land journeys.

The collection introduces a new range of itineraries and destinations across the Eastern Mediterranean, Adriatic, Aegean, Atlantic and West Africa, including new land journeys in Italy, Malta, Turkey and Greece. Enhanced benefits for guests staying in premium suites and complimentary helicopter flightseeing on eligible Super Earlybird bookings will further elevate Scenic’s truly all-inclusive ultra-luxury experience.

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Scenic Ikon opens new destinations 

Scenic Ikon’s inaugural season will focus on the Eastern Mediterranean, Adriatic and Aegean, combining iconic coastlines with boutique islands, smaller harbours and lesser-visited destinations.

New itineraries will include the Greek islands, with Naxos, Milos, Paros, and Hydra, alongside Adriatic ports such as Kotor, Dubrovnik, and Zadar. The collection also introduces calls in Istanbul, an overnight experience in Egypt featuring the Pyramids of Giza, and voyages through the Dardanelles with opportunities to explore Troy and ANZAC Cove.

Further west, Scenic is expanding its Atlantic and West African program to include destinations such as Cape Verde and Dakar.

Scenic Ikon and the two Scenic Eclipse yachts have been purpose-designed to access smaller harbours and remote locations that are often beyond the reach of larger cruise ships, bringing guests closer to the heart of each destination.

A seamless journey from ocean to land

In response to growing demand from guests seeking to explore more deeply before or after their voyage, Scenic has expanded its collection of handcrafted land journeys and small-group tours.

New itineraries across Italy, Malta, Turkey and Greece have been designed to connect with selected Scenic Discovery Yacht voyages, allowing guests to combine coastlines, cities and inland regions in one continuous journey.

Delivered seamlessly by the Scenic team, the land journeys include luxury hotel accommodation, transfers, selected meals, guided experiences and the expertise of a dedicated Scenic Tour Director.

“The handcrafted land journeys have been designed to align pre or post a Scenic Discovery Yachts voyage, so guests can link storied coastlines, cities and inland regions into one continuous experience, enjoying the ease of a single, seamlessly curated journey, all delivered by Scenic.”  Angus Crichton, Director of Land Product, Scenic Group 

More exclusive experiences, already included

For the 2028 & 2029 seasons, Scenic is also introducing enhanced inclusions for guests staying in Panorama, Grand Panorama, Scenic Yacht, Grand Terrace, Owner’s Penthouse and Ikon’s Penthouse suites¤.

• A private half-day excursion with a personal guide is included on selected Signature Yacht Cruises across Europe, the Mediterranean and the Americas. Depending on the destination, experiences may include after-hours museum access, culinary discoveries with local chefs and personalised cultural encounters tailored to guests’ interests.
• Private chauffeur airport transfers are also included for eligible suite guests at the beginning and end of their journey.
• The Penthouse suite guests will receive a helicopter landing experience, where permitted, including golf experiences at Sicily’s Verdura Resort or France’s Terre Blanche, visits to destinations such as Portonovi and Elba’s Tenuta delle Ripaie, and truffle hunting with Karlić Truffles in Croatia.

Ikon Penthouse guests and Chairman’s Club members will also have access to Scenic Ikon’s exclusive Chairman’s Lounge. The private retreat will feature its own bar, with guests able to select from menus offered across Scenic Ikon’s up to 15 dining experiences.

The destination from a different perspective

Guests booking any suite with the Super Earlybird offer on selected voyages departing between April 2027 and April 2029, will also receive a complimentary 20-minute helicopter flightseeing experience in Europe, the Mediterranean, and the Americas≈.

Utilising Scenic’s two on-board helicopters, the experience offers a rare aerial perspective of the landscapes, coastlines, and destinations explored during the voyage.

To learn more about the complete 2027-29 Scenic Discovery Yacht collection and new handcrafted land journeys across Europe, the Mediterranean, and the Americas, please view the new brochure.  

For current offers and departure information, refer to the latest Scenic Discovery Yachts Cruise Calendar, visit scenic.cruises or speak with your local travel advisor.  
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