Business spend millions of dollars every year trying to coin the perfect slogan or memorable ad line, mostly in endless marketing meetings and focus groups.
But sometimes, despite all the money spent and brainpower expended, they just get it wrong.
Case in point: Today's story about AirAsia's new ad campaign in Australia promoting their new direct flights to Thailand. It touted, "Get Off in Thailand."
Of course, the social media backlash was swift, claiming the company was referencing sex tourism. Oops.
It reminds of a similar episode many years ago, when I worked at The Dallas Morning News. Supposedly, a Houston newspaper came up with a catchy new ad slogan: "If It Happens in Houston, It's News to Us."
We heard heads rolled.
Yes, I know it's spelled like "Jerry." No, I don't know why it's pronounced "Gary."