(PRESS RELEASE)_Palma de Mallorca, 21st April 2022. In a cruise industry first, Musement, an international tours and activities business, is powering a new digital platform for P&O Cruises and Cunard to offer cruise guests thousands of tours, activities and attraction tickets. The cruise line endorsed experiences complement P&O Cruises and Cunard’s existing range and offer alternative options for guests wishing to organise their time on shore. Available in hundreds of ports of call, experiences can be booked from the moment a cruise reservation is confirmed, right up to the last minute in a destination. The digital platform will be rolled out across the entire P&O Cruises and Cunard fleet throughout the summer and guests will be able to access the new digital platform via their P&O Cruises or Cunard account, pre-departure emails and onboard. P&O Cruises president Paul Ludlow said: “We are constantly innovating and finding new ways to enhance the holiday experience so we are delighted to be able to bolster our existing and varied range of shore options with these new attractions to offer our guests even more choice. This partnership will enable our guests to find and book tickets and to avoid the queues at the most sought-after museums, galleries and city entertainment as well as sporting activities and parks. In addition to the speed and efficiency of the booking process our guests can also be confident that all experiences booked through Musement meet our high standards.”
Musement adapted the platform with shore excursion specialists from Intercruises – a leading ground handler in the cruise industry – to ensure that the platform was addressing the needs of P&O Cruises and Cunard guests. Musement chief business officer Nishank Gopalkrishnan said: “We are delighted to be working with P&O Cruises and Cunard and supporting them in meeting the needs of the modern cruise guest. We have developed an intuitive digital platform with high quality experiences that guests can quickly and easily book from anywhere, at any time, for hundreds of ports of call. This is part of the digital service evolution of the cruise industry and will help grow the number of guests participating in official cruise line experiences during a port call.” Experiences available via the platform range from hop-on hop-off bus tours, and activities such as paddle boarding, bicycle hire and entrances to waterparks, to tickets for world renowned locations such as the Sagrada Familia, Empire State Building, Acropolis, Colosseum, and the Vatican. All experiences originate from Musement’s curated portfolio of tours and activities, which guarantees high standards of quality, health and safety, and sustainability, as well as a flexible cancellation policy and last-minute booking availability. Comments are closed.
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ABOUTStay current with the latest news from the cruise lines. Gerry is Travel Editor at Aqua South Florida
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