(PRESS RELEASE)_MIAMI – January 19, 2022 -- Brightline, the only provider of modern, eco-friendly, intercity rail in America, has fully launched its new integrated, door-to-door booking service, Brightline+, that enables customers to pre-book seamless transportation from their point of origin to their final destination across multiple modes of private and public transportation. The new service, powered by Brightline’s new app and a fully electric Brightline-branded mobility fleet, is Brightline’s investment to provide travelers in South Florida a door-to-door solution to travel by train.
Beginning today, riders must book all Brightline+ rides at least two hours in advance of a scheduled departure, through either the website or the mobile Brightline app, anywhere within a five-mile radius of all three stations. Riders will receive a real-time arrival estimate provided the day of purchase and journey tracking throughout. Brightline+ is available free for riders for a limited time. Brightline+ will also provide walk-up shuttles to Miami Beach, Fort Lauderdale’s beaches, Miami International Airport and Fort Lauderdale-Hollywood International Airport, synchronized immediately upon train arrivals.
As the most significant enhancement made to Brightline since its inception, the Brightline+ service enables passengers to leverage an upgraded Brightline mobile app to plan, book, and pay for their entire journey across a variety of eco-friendly transport modes, leading to a lower environmental impact. These vehicles include Brightline+’s fleet of Tesla cars, shared electric vans, and Circuit neighborhood electric vehicles (fully electric shared shuttles). All Brightline+ vehicles will be operated by private chauffeurs vetted and trained by Brightline and its mobility partner, Via, the global leader in TransitTech. Customers who choose to use their own vehicle to arrive at the station can pre-book and pay for their parking through the app and will use the QR code on their boarding pass to enter and exit the parking garage.
“As a company that is transforming the state of high-speed rail in America, Brightline continues to innovate around the passenger experience, and our new Brightline+ is indicative of this commitment,” said Patrick Goddard, president of Brightline. “With Brightline+, we are enabling riders to book door-to-door transportation in a seamless, unprecedented manner, making Brightline the most integrated multimodal train experience in North America.”
The Brightline+ service is offered in all three Brightline markets. The company is working with Miami-Dade Transit, Broward County Transit, and Palm Tran to produce the first multimodal transit payments integration with high-speed rail in the nation. Over the coming months, Brightline will integrate CitiBikes and BrightBike in West Palm Beach, scooters, and other modes of travel into the Brightline+ service. To make each of our stations a first-class mobility hub, Brightline is also improving rider transportation information by providing real-time updates via ActionFigure. The Brightline+ fleet will also be fully electric by the end of 2022.
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