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Cruise News: Shaq New 'CFO' at Carnival

1/12/2018

 
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PRESS RELEASE_MIAMI (Jan. 12, 2018) – NBA Hall of Famer and TNT commentator Shaquille O’Neal – also known as “Shaq” – announced on last night’s TNT Inside the NBA broadcast that he has been given a new title, joining Carnival Cruise Line as their newly appointed “CFO.”

The announcement was made with a tongue-in-cheek video that features Shaq and Carnival President Christine Duffy but omits one minor detail: CFO stands for “Chief Fun Officer,” personifying the cruise line’s newest brand campaign, “Choose Fun,” which launched earlier this week.

As the newly appointed “CFO,” O’Neal has partnered with the cruise line, lending his fun, larger-than-life personality and playful spirit to inspire America to Choose Fun with Carnival when planning their next vacation, and in their everyday lives. 

Shaq’s role will be brought to life via engaging video content, social media and experiential activations, beginning today.  

In the first piece of advertising that introduces Shaq as Carnival’s Chief Fun Officer, he takes viewers on a whirlwind 30-second tour of Carnival Vista, showing his playful self as he enjoys the ship’s many attractions and experiences, including SkyRide, Havana pool, Cloud 9 Spa, a burger at Guy Fieri’s Burger Joint and, of course, the basketball court.   

“We are very excited to have Shaq as part of the Carnival team! He will serve as a great partner ensuring everyone knows all about our one-of-a-kind brand of fun,” said Duffy.  “We’re confident that his embodiment of our brand values will inspire America to Choose Fun and discover the authentic, participatory and social atmosphere that Carnival offers.”

 “In today’s world, it’s more important than ever to choose fun, especially when everyone is busy with work, family, and life in general,” says O’Neal. “So, I’m honored to be appointed the Chief Fun Officer at Carnival – a company that lives and breathes fun.” 

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  • Home
    • Weather >
      • Hurricane Readiness
  • Cruise News
    • Cruise Reviews and Stories
    • Cruise Compete
    • Nieuw Statendam
  • Gigi in the 561
    • Gigi in the 561 Interviews
    • Cora
    • My Father's Tales >
      • My Father's Tales - Photo Album
  • Blogs
    • Gerry Pronounced Gary
    • Rock and Roll Rewind
    • Susan Goldfein -- Blog >
      • Susan Goldfein
  • Video
  • Travel
    • Snaps >
      • Snaps - Page 2
    • Island Destinations
    • October Odyssey >
      • Cartagena, Columbia
      • Panama Canal
      • Antigua, Guatemala
      • Cabo San Lucas
      • Birds and Bees Speakeasy in Los Angeles
      • We Love LA
      • Coast Starlight
      • Napa Wine Tour
      • California Zephyr
      • California Zephyr Part Two
      • Chicago
      • Amtrak Capitol Limited
      • Washington DC
    • Pam - Traveling in Style
    • Road Trip! >
      • Road Trip! -- Tucumcari, New Mexico
      • Road Trip! -- The Painted Desert
      • Road Trip! - Sedona, Arizona
      • Road Trip! - Sedona Wineries
      • Road Trip! Tonto Natural Bridge State Park
      • Road Trip! - Mogollon Rim
      • Road Trip! - Verde Canyon Railroad
      • Road Trip! - Jerome, Arizona
      • Road Trip! - California
      • Road Trip! - Palm Springs Celebrity Tour
      • Road Trip! - Palm Springs Aerial Tramway
      • Road Trip! - Festival in Palm Springs
      • Road Trip! - Willcox, Arizona and Apple Annie's Orchard
      • Road Trip! Willcox Wineries
      • Road Trip! Chiricahua National Monument
      • Road Trip! Tombstone, Arizona
      • Tombstone, Part Two
      • Road Trip! - Epilogue
    • Traveling With Joe >
      • Beartooth Highway
      • North Cascades National Park
      • A Visit to the Philippines
      • Grand Canyon National Park
      • Glacier National Park
      • Yellowstone National Park
      • Hiking in Bear Country
      • Crater Lake National Park
      • Albuquerque Balloon Fiesta
      • The Kerrville Folk Festival
      • Building Hope in the Rio Grande Valley
    • Unknown Yellowstone >
      • Unknown Yellowstone - Heart Lake
      • Unknown Yellowstone - Summit Lake
      • Unknown Yellowstone - Shoshone Lake
      • Unknown Yellowstone - Grizzly Lake
      • Unknown Yellowstone - Riddle Lake
      • Unknown Yellowstone - Pelican Cone
      • Unknown Yellowstone - Mt. Washburn
      • Unknown Yellowstone - Specimen Ridge
      • Unknown Yellowstone - Avalanche Peak
      • Unknown Yellowstone - Divide Creek
  • Contact
    • Pamela Barker - Author
    • The Story of StarText
  • Search