![]() (PRESS RELEASE)_November 22, 2023 (Lake Worth Beach, Fla.) -- The Cultural Council for Palm Beach County recently brought home several awards at VISIT FLORIDA’S annual Florida Governor’s Conference on Tourism. The Cultural Council earned Henry Awards — the event’s highest honor — for its weeklong Palm Beaches in Bloom consumer activation and media event in New York City and for the Council’s Go Beyond Basel campaign, as well as a Silver Award for art&culture magazine. “We are so proud to have the Cultural Council for Palm Beach County’s ongoing work to promote arts and culture in The Palm Beaches recognized statewide,” said Jennifer Sullivan, the Cultural Council’s senior vice president. “Palm Beach County is home to vibrant, thriving cultural attractions and we will continue to shine a spotlight on the incredible work being done by these organizations, as well as the creative professionals in our community.” Hosted in partnership with Discover The Palm Beaches and Mounts Botanical Garden in December 2022, the Palm Beaches in Bloom activation at Hudson Yards featured a larger-than-life lifeguard stand covered in tropical botanicals, branded beach chairs and a beach cruiser. Thousands of visitors were encouraged to take photos and share on their social media channels for a chance to win a trip to The Palm Beaches.
The Council’s Go Beyond Basel campaign targeted visitors to the Miami area who attended the annual Art Basel Miami and Miami Art Week festivals through out-of-home signage (such as billboards and large-format ads in Miami International Airport) as well as digital advertising. Last year’s campaign also included a collaboration with Discover The Palm Beaches through a special Brightline train ticket promotion that featured free admission to the Boca Raton Museum of Art and the Norton Museum of Art. The Palm Beaches in Bloom activation has also won a 2023 Adrian Award from the Hospitality Sales and Marketing Association International (HSMAI), the Dorothy E. Hansell Marketing Award from the American Public Gardens Association, an Honorable Mention 2023 PRNEWS Platinum Award, and was recognized by the Palm Beach County Board of County Commissioners. Comments are closed.
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