(PRESS RELEASE)_WEST PALM BEACH, Fla. (May 7, 2021) – Discover The Palm Beaches (DTPB), the official tourism marketing organization for Palm Beach County, hosted key industry representatives from the travel and tourism community to celebrate Travel Rally Day at the Lake Worth Casino Building and Beach Complex on Friday, May 7, 2021. At this year’s event, Loggerhead Marinelife Center was awarded with the 29th Providencia Award, and the DTPB David Burke Partner of the Year Awards recognized The Hilton West Palm Beach in the accommodations category, as well as The Cultural Council for Palm Beach County in the non-accommodations category.
Travel Rally Day culminated the 38th annual National Travel and Tourism Week (NTTW), spotlighting the collective strength of the U.S. travel industry. NTTW serves to champion the power of the tourism industry. This year, the U.S. Travel Association’s theme was “The Power Of Travel,” highlighting the innumerable ways in which travel plays a key role in The Palm Beaches’ culture and economy.
The Providencia Award is given by DTPB to a local business, organization or individual who has demonstrated an extraordinary contribution to the vitality and prosperity of The Palm Beaches as a desirable tourist destination. The winners are chosen by popular vote from the public. Nominees this year included the following: Loggerhead Marinelife Center, Palm Beach Marriott Singer Island Resort & Spa and Rosemary Square.
"It’s such an honor to be among the elite group of Providencia Award winners,” said Tim Hannon, co-interim CEO and COO of Loggerhead Marinelife Center. “We’re humbled to have been chosen among the other deserving candidates and will continue doing our part to shine the spotlight on Palm Beach County as a top visitor destination.”
Another means to honor the destination’s hospitality community was through DTPB’s David Burke Partner of the Year Awards. These awards recognize tourism organizations within the accommodation and non-accommodation categories, whose commendable efforts help DTPB achieve its mission, vision and brand promise by implementing innovative marketing programs and participation in destination programs. Named after hospitality veteran, David Burke, the award serves as remembrance of his legacy and his 40+ year career as a master of relationship building and gracious host of industry events.
“Despite the hardships of the last year, The Palm Beaches are ready and eager to welcome back visitors and help drive recovery efforts,” said Jorge Pesquera, president and CEO of Discover The Palm Beaches. “National Travel and Tourism Week is an opportunity to remind visitors and residents of the incredible contributions of the travel industry not just to our local economy and workforce, but to our community’s identity and culture.”
The travel and hospitality industry in The Palm Beaches accounts for more than 76,600 jobs and generates a $5.5 billion economic impact. To learn more about National Travel and Tourism Week, click here.
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